Our Criteria
When assessing companies with the potential to acquire, these are some of the criteria we look for
Apparel & Accessories, Wellness, Fitness, Baby & Kids, or Home Industry
Strong margin profile and unit economics
Targeting millennial women 25-45 in urban or suburban geos
Path to profitability in 12-24 months
Greater than $15M in annual revenue
Multi-channel potential
Meet the Team
Proven thought leaders, innovators, operators and investors in the DTC space, long-time collaborators Taryn, and Puneet are coming together to turn a select portfolio of high potential consumer assets into the great brands of tomorrow.
General Partner
Taryn Jones Laeben is the President of IRL Ventures, a bespoke early-stage advisory and investment firm building operational excellence into early stage businesses.
She has a track record of driving hyper-growth and empowering mission-driven companies, with prior roles as COO of SoulCycle and CCO at Casper. Taryn's expertise also includes leading multi-channel growth in the fashion and retail sector, making key contributions to industry-leading brands like Kate Spade New York and more.
General Partner, CFO
Puneet Agrawal founded Hammock, a tech-enabled finance firm specializing in optimally running the finance operations of small and mid-sized companies.
With a history of managing and advising both startups and distressed companies to drive growth and stability, Puneet has served as the CEO/CFO of Folica, CFO of Chameleon Collective, and strategic advisor to dozens of growing companies. His experience spans working with companies in a range of sectors as well as at various points in their lifecycle.
Get in Touch
If you're a founder of a consumer company or an investor interested in our thesis, please submit a form of interest and we will be in touch shortly.